WASHINGTON, D.C. – The National Center for Assisted Living (NCAL) announced today that LaShuan Bethea will become the new Executive Director on September 1, 2021. Bethea will join NCAL from Genesis HealthCare where she is currently serving as vice president of legislative affairs and reimbursement.
“I am thrilled to have LaShuan lead our team at NCAL,” said Mark Parkinson, president and CEO of AHCA/NCAL. “Her experience in clinical care, reimbursement, and legislative and policy issues will be essential in the months ahead as long term care providers continue to deal with the repercussions of the COVID-19 pandemic.”
Bethea, a registered nurse and attorney, has a depth of long term care experience. She began at Genesis HealthCare in February 2007 and quickly advanced to the director of regulatory and program development before being promoted in 2015 to vice president of legislative affairs. She assumed a dual role as vice president of reimbursement in 2020.
With over 25 years of experience in health care, Bethea has worked with health care providers across the country to advocate for laws and regulations that improve patient care outcomes within long term care. She has worked on issues surrounding Medicare and Medicaid, tele-medicine, workforce and labor challenges, the regulatory environment, and the impact of the COVID-19 pandemic in long term care. She also has represented the long term care industry on “Patients Over Paperwork” as part of the Centers for Medicare and Medicaid Services’ (CMS) ongoing initiative to reduce regulatory burden on healthcare providers. At Genesis, Bethea became chair of the Diversity, Equity and Inclusion Committee in June 2020. She is the 1st Vice President of the Maryland Nurses Association, Division 2.
“I am grateful for my 14 years at Genesis HealthCare,” said Bethea. “I’m excited about the new leadership at Genesis and the great turnaround progress that has already been made. While I am sad to leave during this transformation, I look forward to working with my Genesis colleagues and long term care providers across the country in this new capacity to ensure the best outcomes for our residents.”
“LaShuan is an accomplished leader and tireless advocate who has brought valuable insight and experience to Genesis,” said Harry Wilson, Chief Executive Officer of Genesis HealthCare. “I am confident the long term care profession will benefit from her leadership during this critical time, and we look forward to continuing to work with her at ACHA/NCAL.”
Scott Tittle, who has served as NCAL Executive Director since 2015 will soon leave the association to join VIUM Capital as a Managing Director and the firm’s first Head of Government Relations and External Affairs. VIUM is a national lender providing capital and financing for seniors housing, long term care, and other healthcare providers. VIUM is headquartered in Columbus, OH with offices in Austin, TX, Boca Raton, FL, and Carmel, IN. Tittle’s last day at NCAL will be August 6.
“Scott has provided exceptional leadership for NCAL during the last six years,” said Parkinson. “We’ve accomplished a great deal during Scott’s tenure and I look forward to collaborating with LaShuan to build on that work.”
ABOUT AHCA/NCAL
The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represents more than 14,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers, and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day.