National Skilled Nursing Care Week Inspires Storytelling Annual observance encourages centers to participate in “Celebrating Life’s Stories” Released:May 11, 2018 AHCA Press Office (202) 898-6333 AHCAPressOffice@ahca.org Page ContentWASHINGTON, D.C. - Skilled nursing care centers and local communities across the country will celebrate National Skilled Nursing Care Week® (NSNCW), formerly known as National Nursing Home Week, on Sunday, May 13, through Saturday, May 19. Established by the American Health Care Association (AHCA) in 1967, NSNCW recognizes the role of skilled nursing care centers in caring for America’s seniors and individuals with disabilities. This year’s theme, “Celebrating Life’s Stories,” recognizes the diverse perspectives that residents, families and staff bring to everyday interactions. “This week provides an opportunity to honor the incredible stories of those in our nursing centers and communities,” said Mark Parkinson, AHCA President and CEO. “By celebrating each person’s life experiences, we strengthen the connections created in each center nationwide.” Skilled nursing care providers and members of the public are encouraged to “like” the NSNCW Facebook page and showcase their celebrations throughout the week on social media using the hashtag, #NSNCW. For more information on NSNCW, please visit www.ahcancal.org/nsncw. - 30 - The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represent more than 13,600 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahca.org or www.ncal.org.