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Skilled Nursing Centers Successfully Improving Quality Care  
Skilled Nursing Centers Successfully Improving Quality Care
More than 6,200 member centers reach AHCA Quality Initiative goals
(202) 898-3165


Washington, D.C. – Since launching its Quality Initiative in February 2012, the American Health Care Association (AHCA) today announced that nationwide, 6,218 member skilled nursing care centers have achieved one or more of the initiative’s four goals in its initial year. Among the achievers are 68 skilled nursing centers which accomplished all four goals. Today’s announcement comes as part of AHCA’s Quality Initiative Recognition Program.

“Collectively, we’ve seen great progress when it comes to the Quality Initiative, but today we celebrate the individual center for their tremendous success,” said Mark Parkinson, President & CEO of AHCA. “In a short time, these skilled nursing centers have devoted themselves to these goals and exemplified what the Quality Initiative is ultimately about - improving the lives of the individuals we serve.”

The Quality Initiative Recognition Program recognizes AHCA nursing center members that demonstrate the attainment of one or more of the four AHCA Quality Initiative goals:

  • safely reduce hospital readmissions within 30 days during a skilled nursing stay by 15 percent;
  • increase staff stability by reducing nursing staff turnover by 15 percent;
  • increase customer satisfaction by having 90 percent of residents and families willing to recommend their center to others; and
  • safely reduce the off-label use of antipsychotics by 15 percent. 

Nationwide, AHCA set out to achieve its hospital readmission, staff stability and customer satisfaction goals in three years, while its antipsychotic goal is aimed for the end of 2013. The Quality Initiative Recognition Program honors member skilled nursing centers that have already achieved these goals. In the effort’s initial year, 2,728 member centers safely reduced hospital readmissions; 1,370 centers increased staff stability; 825 increased customer satisfaction; and 4,339 safely reduced antipsychotic medications in accordance with the Quality Initiative goals.

“These centers are leading the charge on our journey to promote better outcomes in long term and post-acute care,” said Dr. David Gifford, MD, MPH and Senior Vice President of Quality and Regulatory Affairs at AHCA. “Their achievement in the first 12 months of our initiative is both impressive and demonstrates that our three-year goals are achievable.”

Determining which member centers qualified for the Recognition Program required AHCA analyzing members’ Minimum Data Set (MDS) data on hospital readmissions and antipsychotics. Also, member centers had to submit staff turnover data for 2011 and 2012, as well as a survey reporting customer satisfaction data for 2012 to the Association. 

The Recognition Program is a tiered approach; as members achieve more goals, they earn higher recognition. In the first year of the Quality Initiative, Tier I (one goal achievers) totaled 3,758 member centers, Tier II equaled 1,944 centers and Tier III amounted to 448 centers. Sixty-eight AHCA member centers attained Tier IV, achieving all four goals of the Quality Initiative. They include:

South Haven Health and Rehabilitation Center, Montgomery, Ala.
Blythe Nursing Care Center, Blythe, Calif.
California Park Rehabilitation Hospital, Chico, Calif.
Diamond Ridge Healthcare Center, Pittsburg, Calif.
Excell Health Care Center, Oakland, Calif.
Fruitvale Health Care Center, Oakland, Calif.
Huntington Park Nursing Center, Huntington Park, Calif.
Oakland Healthcare and Wellness Center, Oakland, Calif.
San Tomas Convalescent Hospital, San Jose, Calif.
Alpine Living Center, Thornton, Colo.
Clear Creek Care Center, Westminster, Colo.
Jewell Care Center of Denver, Denver, Colo.
Aaron Manor Nursing & Rehabilitation, Chester, Conn.
Villa Maria Nursing Center, North Miami, Fla.
Fairburn Health Care Center, Inc., Fairburn, Ga.
Heritage Healthcare of Wilkes, Washington, Ga.
Unihealth Post-Acute Care – Savannah, Savannah, Ga.
Montebello Healthcare Center, Hamilton, Ill.
Prairie Village Nursing and Rehabilitation Center, Washington, Ind.
Professional Care Rehabilitation Center, Dale, Ind.
Swiss Villa Nursing And Rehabilitation Center, Vevay, Ind.
Atlantic Nursing & Rehab Center, Atlantic, Iowa
Medicalodges Goddard, Goddard, Kan.
Berea Health Care Center, Berea, Ky.
The Terrace Nursing & Rehab Center, Berea, Ky.
Williamsburg Health & Rehab Center, Williamsburg, Ky.
Bel Air Health and Rehabilitation Center, Bel Air, Md.
Elizabeth Seton, Wellesley Farms, Mass.
Heritage Hall North, Agawam, Mass.
Holy Trinity Eastern Orthodox Nursing & Rehabilitation Center, Worcester, Mass.
Methuen Health & Rehabilitation Center, Methuen, Mass.
New Bedford Jewish Convalescent Home, Inc., New Bedford, Mass.
Palm Skilled Nursing Care & Center for Rehab Excellence, Chelmsford, Mass.
Wachusett Manor, Gardner, Mass.
Christian Park Village, Escanaba, Mich.
Crestmont Nursing Care Center, Fenton, Mich.
Tendercare Health Center of Cheboygan, Cheboygan, Mich.
Tendercare Health Center of Frankenmuth, Frankenmuth, Mich.
Papillion Manor, Papillion, Neb.
York General Hearthstone, York, Neb.
Country Village Center, Genesis Healthcare, Lancaster, N.H.
Saint Francis Rehabilitation and Nursing Center, Laconia, N.H.
Mercerville Center, Mercerville, N.J.
Millville Center, Millville, N.J.
Phillipsburg Center, Phillipsburg, N.J.
Belen Meadows Healthcare & Rehab Center, Belen, N.M.
Sagecrest Nursing & Rehab, Las Cruces, N.M.
Kings Harbor Multicare Center, Bronx, N.Y.
Maple Leaf Health Care, Statesville, N.C.
Altercare of Nobles Pond, Inc., Canton, Ohio
Four Winds Nursing Facility, Jackson, Ohio
Marquis Care At Piedmont, Portland, Ore.
Carbondale Nursing and Rehabilitation Center, Carbondale, Pa.
Hamilton Arms Center, Lancaster, Pa.
Warren Manor, Warren, Pa.
Chesterfield Convalescent Center, Cheraw, S.C.
Retama Manor Nursing Center/San Antonio West, San Antonio, Texas
Royal Park Care Center, Spokane, Wash.
Canterbury Center, Shepherdstown, W.Va.
Madison Center, Morgantown, W.Va.
Shenandoah Center, Charles Town, W.Va.
Sistersville Center, Sistersville, W.Va.
Wayne Nursing & Rehab Center, LLC, Wayne, W.Va.
Clement Manor Health Care Center, Greenfield, Wis.
Grand View Care Center, Blair, Wis.
Heritage Nursing and Rehab Center, Port Washington, Wis.
Monroe Manor Nursing & Rehabilitation, Monroe, Wis.
Westward Heights Care Center, Lander, Wyo.

All Quality Initiative Recognition Program achievers will be honored at the Association’s upcoming Quality Symposium, taking place February 10-12, 2014, in New Orleans, La. AHCA’s sister organization, the National Center for Assisted Living will announce its Quality Initiative Recognition Program achievers later this fall.

For more information about the AHCA Quality Initiative, please visit For a complete list of the Recognition Program’s four- and three-goal achievers, please visit  

*Editor's Note: This press release was updated on January 17, 2014, to reflect additional AHCA members which were recognized as part of the Quality Initiative Recognition Program, adjusting final totals. The number of members which achieved hospital readmission, staff stability and antipsychotic goals has increased. The number of members in Tiers I, II and III has also increased.

The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represents more than 13,700 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit or