As part of the ongoing We Are the Solution campaign, AHCA/NCAL launched a multi-platform media effort to support its important message: The long term and post-acute care community can provide simple, effective solutions to Congress that save the government money, advance our profession and enhance the lives of residents.
The campaign features print, radio and online advertisements, as well as a 30-second television commercial. The majority of ads were designed to reach policymakers and those leaders in the nation's capital that can influence the way our profession moves forward. With that in mind, ads were featured in publications and programs such as The Washington Post, CQ.com, Face the Nation, Fox News Sunday and CNN's State of the Union, among others.
AHCA's TV commercial began airing the second week of December.