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About the NCAL Chair

Helen Crunk

Helen Crunk is currently the Executive Director of Pemberly Place Management and Archer Place Medical Clinic, both in Lincoln, Neb. Prior to this role, Helen owned her own Consulting Firm and Assisted Living Community. She specializes in facility management in assisted living and direct care staff education. Prior to starting her own business, Helen worked as an administrator and assisted living consultant in the Omaha metro area for 15 years. She is currently Chair of the National Center for Assisted Living’s Board of Directors and has served on the board since 2011.

Helen is a registered nurse with more than 25 years of experience in long term care. She is the only two-time winner of the NCAL Administrator of the Year Award. As a NCAL Board member, Helen served as Chair of its Finance and Policy Committee and Quality Committee. She currently co-chairs the Independent Owner Council and was a previous member of the AHCA Business Management Committee. In 2012, she was appointed to the American Health Care Association’s Clinical Practice Committee and served on AHCA’s Quality Cabinet. In addition to these commitments she has testified as an expert witness in assisted living litigation and spoken to many state associations about quality in assisted living and dementia care best practices. Helen was a previous task force member of the National Association of Board of Examiners for long term care administrators.

Helen is a past chair of the Nebraska Assisted Living Association, and dedicated 14 years of service to the Nebraska Health Care Association Executive Board of Directors, and is the secretary to the Nebraska Health Care Foundation’s Board of Directors.

In 2011, Helen was named Nebraska Business Woman of the Year by the Bellevue Chamber of Commerce and was given an honorable mention as Nebraska’s Nurse of the Year. In December 2011, she was named one of the top 40 professionals under the age of 40 in Omaha, Neb. 

Helen was the keynote speaker for the Midlands Chapter Alzheimer’s Association in April 2015. She has presented for many AHCA/NCAL state affiliates on quality in assisted living and dementia-related care topics, and served as a keynote speaker for the Iowa Assisted Living Association in 2017.

Helen earned her bachelor’s in healthcare administration from Bellevue University and is currently pursuing a master’s in business administration.