Washington, D.C. – The American Health Care Association today launched its second installment of television, print and radio ads aimed at defeating the Medicare cuts outlined in the looming sequestration. The targeted buy inside the Beltway will air on congressionally-popular cable outlets MSNBC, CNN and FOX News. The campaign will also feature radio spots on WTOP as well as print ads in publications such as Politico, Roll Call and The Hill.
“The end of the year marks the end of the line for sequestration. Something must be done to address these deep cuts to Medicare,” said Mark Parkinson, President and CEO of the American Health Care Association. “AHCA and our members stand ready to help, but that begins with never losing sight of those we care for every day. Any potential deal struck to address the ‘fiscal cliff’ must consider the impact on our residents and the much needed access to quality care that we provide.”
In mid-September, AHCA unveiled its first salvo of ads featuring Beverly McKinney – a woman hit by a car and discharged from the hospital soon after breaking her pelvis in two places. The spot tells the story of McKinney’s experience, rehab and recovery while at a skilled nursing facility. “One of the doctors informed me that I would never walk that way ever again,” says Ms. McKinney. “Because of the skilled nursing care center, I was able to walk out of there six weeks later.”
The new Beltway buys feature Ms. McKinney while introducing Cindy Karr.
Ms. Karr underwent surgery after years of suffering from a bad back and turned to a temporary stay in a rehabilitation facility for her recovery.
“I had an experience that I’ll never forget,” says Karr in the ad. “That it made realize that there were places for me, who lives alone, who could take care of me, and when the time came that I needed something a little more.”
McKinney and Carr’s stories – and others like them – can be found on CareNotCuts.org
– a website dedicated to educating policymakers and the public on the impact of government cuts to Medicaid and Medicare for skilled nursing and rehabilitation.
The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represent more than 12,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahca.org or www.ncal.org.