Associate Business Member (ABM) Program


The American Health Care Association (AHCA) and National Center For Assisted Living (NCAL) Associate Business Member program (ABM) is designed for those companies that share a genuine interest with AHCA/NCAL in furthering the quality of long term care and are dedicated to the success of the profession. ABMs are proud to support programs and services that bring about improvement in long term care and help to create strategies to deal with a variety of profession-related issues including revised policies and regulations, staffing shortages, Medicare and Medicaid, tort reform and quality. By partnering with AHCA and NCAL you’ll gain exposure for your business, strengthen your market position and build powerful alliances with leaders in the long term care market. AHCA and NCAL support this constituency group by providing…

  • Critical industry information
  • Key networking and member access opportunities
  • Member discounts and value added services
  • Involvement in advocacy and grassroots programs
AHCA and NCAL offer three levels of Membership: Gold, Silver and Bronze. Additional benefits are available according to your level of investment.

All ABMs Receive:

  • Password access to the AHCA/NCAL member content;
  • FREE subscriptions to AHCA and NCAL publications including Provider Magazine, AHCA Notes, and NCAL FOCUS;
  • FREE listing in the online ABM Roster
  • Priority placement in the exhibit hall of the AHCA/NCAL annual convention, plus discounted rates on exposition booth fees;
  • Exclusive use of the ABM logo for letterhead, in advertising or in business correspondence to identify your affiliation with AHCA and NCAL;
  • Advertising discount rates for display advertising in Provider Magazine, Provider’s Purchasing Guide, and the AHCA/NCAL convention program book;
  • Discounts on all professional development products, programs and services including the AHCA/NCAL Bookstore.

​Featured ABM: Direct Supply

 Company Overview


Direct Supply
Bringing What’s Next to Healthcare™ 

Direct Supply delivers solution-driven platforms, products and services designed to help Senior Living and Healthcare providers – and the seniors they serve – thrive. Partner with our experienced team to:

  • Create Safer, In-Demand Environments – From renovations to new builds, our experts deliver environments that improve lives and increase safety with the latest technology.
  • Improve Care & Outcomes – Drive better outcomes and quality care through innovative, connected solutions that boost efficacy and efficiency. 
  • Optimize Building Operations – Intuitive platforms and services designed to help providers overcome safety, regulatory, asset management and maintenance challenges.
  • Maximize Budget Impact – Unmatched selection backed by proven tools for unparalleled cost savings, selection expertise, supply chain optimization and contract compliance.
  • Innovate for the Future – By connecting care providers, startups, universities and a diverse array of industry experts, Direct Supply is developing and delivering next-gen technology to senior care.

Direct Supply also leads and supports the most important efforts shaping national policy to help ensure providers have the resources they need to continue caring for our seniors – now and in the future.

Learn more at

                        AHCA_Direct Supply Featured Associate.jpg

 ‭(Hidden)‬ Contact Information

​Richard Nix
Senior Director, Senior Living Sales
370 Lexington Ave #2100
New York, NY 10017
(800) 866-1124 x 5750

​ABM Elections

American Health Care Association (AHCA) and National Center for Assisted Living (NCAL) Associate Business Members in good standing have​ the opportunity to submit an application for the 2021 elections for the positions of ABM President or NCAL Board of Directors ABM Representative to serve a term of two years, commencing October 12, 2021 until October 2023.

As a reminder these positions shall serve no more than two consecutive two-year terms in the same office. For your reference the existing AHCA/NCAL officers have served in their current positions as follows:

  • ABM President – Betsy Rust (Has served one two-year term)
  • ABM Representative – Shawn Scott (Has served two two-year terms)

The candidacy paperwork and process may be found below.​​


​AHCA/NCAL Governance and Election Information
  1. AHCA/NCAL Philosophy of Association Leadership
  2. AHCA Duties of Officers and Members of the Board of Governors
  3. Reed Smith Corporate Governance and Antitrust Guidelines Training
Guidelines for Completion of the 2021 AHCA/NCAL ABM President Application Process
  • Application for the AHCA ABM President should be electronically submitted to Allison Frenkel at
  • All answers should be typed in Times New Roman (12 font).
  • Submit forms in the original Word document, and not as a PDF.
  • Please do not bold all text.
  • Please adhere to the word count if specified in the question.
Guidance for the Distribution of Campaign Materials 
  • All credentialed​ candidates will receive a copy of the Associate Business Member roster, including primary contact as designated by each member.
  • AHCA will distribute a “Candidates Profile Book” containing the individual profile section of each candidate’s application as well as his or her responses to the Candidate’s questionnaire. The Profile Book will be distributed via email to each ABM Company’s designated contact on August 3, 2021.
  • All candidates or their representatives are responsible for the distribution of campaign materials.
ABM President Election
  • Voting instructions will be distributed via email to the designated ABM company contact.
  • Ballots accept between September 30 - October 1, 2021 5:00 pm Pacific.
  • One ballot per ABM Company in good standing.
Please contact Allison Frenkel at (202) 898-6311 or