Washington, D.C. – The American Health Care Association unveiled a targeted Beltway ad buy that began today and runs through this week challenging sequestration cuts to Medicare. The ads will air on cable outlets MSNBC, CNN and FOX News and target Capitol Hill staffers and lawmakers. Last week, the Obama administration revealed details on how it proposes to implement nearly $11 billion in Medicare cuts.
“The proposed 2% cut to Medicare that sequester threatens is a non-starter for those who rely on long term and post-acute care,” said Mark Parkinson, President and CEO of the American Health Care Association. “We’re running these ads to remind policymakers that cuts have consequences, and potentially jeopardize the tens of thousands of residents we care for every day.”
The ads will run all week and introduce Beverly McKinney – a woman hit by a car and discharged from the hospital soon after breaking her pelvis in two places. The spot tells the story of McKinney’s experience, rehab and recovery while at a skilled nursing facility.
“One of the doctors informed me that I would never walk that way ever again,” says Ms. McKinney in the ad. “Because of the skilled nursing care center, I was able to walk out of there six weeks later.”
McKinney’s story, and others like it, can be found on CareNotCuts.org – a national website dedicated to educating policymakers and the public on the impact of government cuts to Medicaid and Medicare.
The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represent more than 12,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and developmental disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahca.org or www.ncal.org.