National Assisted Living Week

About National Assisted Living Week

Established by the National Center for Assisted Living (NCAL) in 1995, National Assisted Living Week® provides a unique opportunity for residents, their loved ones, staff, volunteers, and the surrounding communities to recognize the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance encourages assisted living communities around the country to offer a variety of events and activities to celebrate the individuals they serve, as well as to help educate members of the public about this distinctive aspect of long term care.

Save the Date - September 13-19, 2020!

Planning Guide

Start planning the biggest week of the year with this with this helpful guide full of creative activity ideas. Also find useful tips on how to engage the media.

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Official Products

Help your residents, staff and building look sharp for the big week with these NALW products. Be sure to place your order early!

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‭(Hidden)‬ Logos

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‭(Hidden)‬ Logo Policy

Download the logo in various formats for online use as well as professional print products. You may use the following files, intact, to promote National Assisted Living Week. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living.

Media Toolkit

Sample Invite to the Media
This sample letter to local media notifies them about a special event you are holding during NALW. Look for a reporter who has covered similar stories before, and make that connection. Send this at least a week prior to the event.
Sample Letter to the Editor
These short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community helps residents explore their creative side with your local newspaper and magazine editors.
Sample Press Release
News releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community.
Sample Proclamation
Proclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer this sample) in honor of NALW. You can invite them to visit the community and kick off the week on Sunday, National Grandparents' Day.
Sample Social Media Posts
Post items throughout NALW on your community/company's social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation.
NALW Logo (Vector Format)
Download the logo for online use as well as professional print products to promote National Assisted Living Week 2020. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living.

We would like to thank our Pledge Partners for their support of NCAL and our assisted living members on an ongoing basis. Their generosity and commitment provide support for vital services, advocacy and leadership for the assisted living sector. We are incredibly grateful to each one of these companies, colleagues and friends, for their unwavering support of our profession and for helping us to safeguard and strengthen representation of the long term and post-acute care profession to the government, media and public during the COVID-19 crisis.

To learn more about our current partners, please visit our Pledge Partner Page.