National Assisted Living Week Page ContentSeptember 10-16, 2023: "Season of Reflection"This year's theme for National Assisted Living Week® is "Season of Reflection." Please use the resources below, including a planning guide, promotional resources, products, and graphics - to celebrate the "Season of Reflection" during NALW this year. Participants are asked to share their celebrations throughout the week on social media with the hashtag #NALW. About National Assisted Living WeekEstablished by the National Center for Assisted Living (NCAL) in 1995, National Assisted Living Week® provides a unique opportunity for residents, their loved ones, staff, volunteers, and the surrounding communities to recognize the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance encourages assisted living communities around the country to offer a variety of events and activities to celebrate the individuals they serve, as well as to help educate members of the public about this distinctive aspect of long term care. Celebrate National Assisted Living Week! NALW ProductsNALW Products Learn More NALW GraphicsNALW Graphics Learn More NALW Planning GuideNALW Planning Guide Learn More NALW Promotional ToolkitNALW Promotional ToolkitIncludes sample materials: social media posts, proclamation, letter to the editor, press release, and media invite. Learn More (Hidden) Planning Guide Start planning the biggest week of the year with this with this helpful guide full of creative activity ideas. Also find useful tips on how to engage the media. DOWNLOAD (Hidden) Official Products Help your residents, staff and building look sharp for the big week with these NALW products. Be sure to place your order early! shop A Message from Our NALW Sponsor...HAPPY NATIONAL ASSISTED LIVING WEEK FROM PREVAIL®! Prevail® by First Quality® partners with assisting living facilities to ensure your residents use the right incontinence products, their families are educated on the variety of product options, and your staff receives the best assessment tools and clinician education. It is our mission to provide Assisted Living Facility residents the best there is to offer in protection, comfort, odor control, and skin health. Just like every other part of your residents’ hygiene routine, it’s important to find the protective hygiene product that’s right for their body. Prevail® is here to help! (Hidden) Featured Video Get Ready for National Assisted Living Week 2022A special message from Gerald Hamilton, Chair of the NCAL Board of Directors encouraging assisted living providers to celebrate National Assisted Living Week. (Hidden) Logos JPGPNGEPS (Hidden) Logo Policy Download the logo in various formats for online use as well as professional print products. You may use the following files, intact, to promote National Assisted Living Week. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living. (Hidden) Media Toolkit Sample Invite to the Media This sample letter to local media notifies them about a special event you are holding during NALW. Look for a reporter who has covered similar stories before, and make that connection. Send this at least a week prior to the event.Sample Letter to the EditorThese short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community helps residents explore their creative side with your local newspaper and magazine editors.Sample Press ReleaseNews releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community.Sample ProclamationProclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer this sample) in honor of NALW. You can invite them to visit the community and kick off the week on Sunday, National Grandparents' Day.Sample Social Media PostsPost items throughout NALW on your community/company's social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation.NALW Logo (Vector Format)Download the logo for online use as well as professional print products to promote National Assisted Living Week 2020. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living. Contact Us Please contact NCAL with any questions about National Assisted Living Week. firstname.lastname@example.org Thanks to Our 2023 NALW Sponsor!