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Leading Organizations Reach Agreement to Show Motion Pictures in Long Term Care Facilities  
 
Leading Organizations Reach Agreement to Show Motion Pictures in Long Term Care Facilities
Agreement exempts nursing homes, assisted living facilities from movie  licensing fees

Katherine Lehman, AHCA, (202) 898-2816
Sarah Mashburn, LeadingAge, (202) 508-9492
FOR IMMEDIATE RELEASE

4/27/2011

Washington, DC – Nursing homes and assisted living facilities no longer have to worry about paying licensing fees to  show videos to residents, thanks to a coordinated effort by the American Health Care Association (AHCA), the National Center for Assisted Living (NCAL) and LeadingAge. The long term care advocacy organizations reached an agreement with the Motion Picture Licensing Corporation (MPLC) that exempts these facilities from video licensing fees.  

“Today’s nursing and assisted living facilities not only provide the utmost care to our nation’s seniors, but also encourage residents to engage and interact. One of the most popular ways residents socialize is by settling in to a good movie,” said Governor Mark Parkinson, President & CEO of AHCA/NCAL. “We are pleased to have reached this agreement with the Motion Picture Licensing Corporation, so our facilities can continue to bring residents together through this timeless American tradition.”

“Movies don’t just provide residents with entertainment. They offer opportunities for interaction, engagement and a higher quality of life.” LeadingAge CEO Larry Minnix said. “We are grateful to the MPLC for ensuring that residents can continue to enjoy this important activity.” 

While nursing homes and assisted living facilities are exempt from video licensing fees, the agreement details that communities with independent living units, apartments or other similarly defined living quarters must acquire a license based on the number of independent apartments in the community. Also, any senior community or facility which has a closed circuit television system (such as an in-house channel) playing videos shall obtain a license. Many long term care facilities incorporate a number of facets including nursing, assisted living, independent living and continuing care retirement communities and in those settings the license is required based on the independent apartments.

AHCA/NCAL and LeadingAge also negotiated that member facilities can receive a 10 percent discount on all rates MPLC has applied to senior living facilities.

Addressing the issue of paying licensing fees when showing videos/DVDs in nursing homes and assisted living facilities is something the profession has worked  on with MPLC since the 1980’s. In the early 1990’s, the profession negotiated an agreement with MPLC, along with the help of Congress, to exempt nursing and assisted living facilities from paying licensing fees. The agreement expired in 2000, but few instances were pursued by the licensing agency due to an established “pattern of practice” with the profession. However, over recent years, the issue has reemerged and caused confusion for many long term care providers. The most recent agreement brings clarity to the matter.

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About AHCA/NCAL

The American Health Care Association and National Center for Assisted Living (NCAL) represent nearly 11,000 non-profit and proprietary facilities dedicated to continuous improvement in the delivery of professional and compassionate care provided daily by millions of caring employees to 1.5 million of our nation's frail, elderly and disabled citizens who live in nursing facilities, assisted living residences, sub-acute centers and homes for persons with mental retardation and developmental disabilities. For more information, please visit www.ahca.org or www.ncal.org.

About LeadingAge

LeadingAge is an association of 5,500 not-for-profit organizations dedicated to expanding the world of possibilities for aging. We advance policies, promote practices and conduct research that supports, enables and empowers people to live fully as they age. For more information, please visit www.leadingage.org or follow us on Twitter @LeadingAge.

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