Sample Invite to the Media DOC | PDF
This sample letter to local media notifies them about a special event you are holding during NALW. Look for a reporter who has covered similar stories before, and make that connection. Send this at least a week prior to the event.
Sample Letter to the Editor DOC | PDF
These short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community is a family with your local newspaper and magazine editors.
Sample Press Release DOC | PDF
News releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community.
Sample Proclamation DOC | PDF
Proclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer this sample) in honor of NALW. You can invite them to visit the community and kick off the week on Sunday, Grandparent’s Day.
Sample Social Media Posts DOC | PDF
Post items throughout NALW on your assisted living community/company's social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation. Follow NALW on Facebook to see what others around the country are doing.