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​Established by the National Center for Assisted Living (NCAL) in 1995, National Assisted Living Week® provides a unique opportunity for residents, their loved ones, staff, volunteers, and the surrounding communities to recognize the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance encourages assisted living communities around the country to offer a variety of events and activities to celebrate the individuals they serve, as well as to help educate members of the public about this distinctive aspect of long term care.


 NALW 2019 - "A Spark of Creativity"


Sunday, September 8 - Saturday, September 14, 2019​


A Spark of Creativity” is this year's theme for National Assisted Living Week, which hopes to inspire residents to tap into their creative side, whether through the arts or beyond.  

Specifically, residents should explore art therapy as it can offer many benefits to older adults, such as improving cognitive and sensory-motor functions, fostering self-esteem and self-awareness, cultivating emotional resilience, enhancing social skills, and reducing and resolving conflicts and distress, according to the American Art Therapy Association.

Additionally, the theme aims to inspire assisted living staff to get creative in order to further person-centered care to residents. Staff at all levels are encouraged to offer ideas that could help improve each resident’s quality of life. Assisted living communities across the country should organize activities and events throughout NALW that relate to the theme.

Please keep checking for additional materials to help you celebrate.



 Media Toolkit for Assisted Living Communities


Sample Invite to the Media    DOCPDF

This sample letter to local media notifies them about a special event you are holding during NALW. Look for a reporter who has covered similar stories before, and make that connection. Send this at least a week prior to the event.

Sample Letter to the Editor    DOCPDF

These short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community helps residents explore their creative side with your local newspaper and magazine editors. 

Sample Press Release   DOC PDF

News releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community.

Sample Proclamation    DOCPDF

Proclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer this sample) in honor of NALW. You can invite them to visit the community and kick off the week on Sunday, National Grandparents' Day.

Sample Social Media Posts    DOCPDF

Post items throughout NALW on your assisted living community/company's social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation. Follow NALW on Facebook to see what others around the country are doing.



​Download the logo in various formats for online use as well as professional print products. You may use the following files, intact, to promote National Assisted Living Week. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living.

 Save the Date - Future NALWs


​Mark your calendars for the best week of the year! NALW begins on the same Sunday as National Grandparent's Day (the first Sunday after Labor Day).

2019 - September 8-14, 2019

2020 - September 13-19, 2020

2021 - September 12-18, 2021

2022 - September 11-17, 2022

2023 - September 10-16, 2023

2024 - September 8-14, 2024

2025 - September 7-13, 2025


Have theme ideas? Please email them to