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​Established by the National Center for Assisted Living (NCAL) in 1995, National Assisted Living Week® provides a unique opportunity for residents, their loved ones, staff, volunteers, and the surrounding communities to recognize the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance encourages assisted living communities around the country to offer a variety of events and activities to celebrate the individuals they serve, as well as to help educate members of the public about this distinctive aspect of long term care.


 NALW 2018 - "Capture the Moment"


Sunday, September 9 - Saturday, September 15, 2018​


Capture the Moment” is this year's theme for National Assisted Living Week, which hopes to inspire residents to realize their dreams and seize the day. Simultaneously, the theme also supports reflection, as residents may look back on the pivotal moments in their lives. With the theme’s word play referencing photography, residents may refer to pictures or videos from their past. 
​The theme also aims to remind assisted living staff that often the little, everyday interactions with residents can deliver high quality, person-centered care. Assisted living communities across the country are encouraged to organize activities and events during NALW that help residents celebrate their past while also enjoying the present.
In the announcement of the theme, NCAL Executive Director Scott Tittle said, “We want this year’s National Assisted Living Week to help overcome the stigma that older adults in assisted living communities, and other settings for that matter, don’t have a purpose in life anymore. No matter your age, we should all be living life to its fullest. Assisted living caregivers help seniors realize this by supporting them with everyday tasks, while maximizing their independence and honoring their individuality.” 

 Get Ready


 Media Toolkit for Assisted Living Communities


Sample Invite to the Media    DOCPDF

This sample letter to local media notifies them about a special event you are holding during NALW. Look for a reporter who has covered similar stories before, and make that connection. Send this at least a week prior to the event.

Sample Letter to the Editor    DOCPDF

These short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community "captures the moment" with your local newspaper and magazine editors. 

Sample Press Release   DOC PDF

News releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community.

Sample Proclamation    DOCPDF

Proclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer this sample) in honor of NALW. You can invite them to visit the community and kick off the week on Sunday, Grandparent’s Day.

Sample Social Media Posts    DOCPDF

Post items throughout NALW on your assisted living community/company's social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation. Follow NALW on Facebook to see what others around the country are doing.



​Download the logo in various formats for online use as well as professional print products. You may use the following files, intact, to promote National Assisted Living Week 2018. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living.
PDF (For Printing Purposes)