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​Established by the National Center for Assisted Living (NCAL) in 1995, National Assisted Living Week® provides a unique opportunity for residents, their loved ones, staff, volunteers, and the surrounding communities to recognize the role of assisted living in caring for America’s seniors and individuals with disabilities. The annual observance encourages assisted living communities around the country to offer a variety of events and activities to celebrate the individuals they serve, as well as to help educate members of the public about this distinctive aspect of long term care.


 NALW 2017 - "Family is Forever"


​Sunday, September 10 - Saturday, September 16, 2017

“Family is Forever” as this year’s theme for National Assisted Living Week. The theme is inspired by a quote from the poet Maya Angelou: 

“Family isn’t always blood, it’s the people in your life who want you in theirs: the ones who accept you for who you are, the ones who would do anything to see you smile and who love you no matter what.”

Assisted living communities across the country are encouraged to organize activities and events during NALW that celebrate these deep connections between staff and residents.

In the announcement of the theme, NCAL Executive Director Scott Tittle said, “Anyone who has spent valuable time in an assisted living community has seen how staff can come to think of their residents like family. It takes a special person to work in our profession, and often, caregivers form bonds that can never be broken. This National Assisted Living Week, we want to recognize these amazing individuals who give their heart and soul to their residents, as well as those seniors and individuals with disabilities who leave a lasting imprint on their caregivers.”


 Get Ready


 Media Toolkit for Assisted Living Communities


Sample Invite to the Media    DOCPDF

This sample letter to local media notifies them about a special event you are holding during NALW. Look for a reporter who has covered similar stories before, and make that connection. Send this at least a week prior to the event.

Sample Letter to the Editor    DOCPDF

These short articles provide greater control over the content of your message, as they can be authored by a designated representative of the community (e.g., executive director). Share how your assisted living community is a family with your local newspaper and magazine editors. 

Sample Press Release   DOC PDF

News releases are used to alert the local media of significant events, issues, services, programs, awards, and other events. Send the release to your local news editors and reporters, especially those who have previously covered your assisted living community.

Sample Proclamation    DOCPDF

Proclamations are a great mechanism to have your locally elected officials visit your community. Invite your governor, mayor or city council members to issue a proclamation (offer this sample) in honor of NALW. You can invite them to visit the community and kick off the week on Sunday, Grandparent’s Day.

Sample Social Media Posts    DOCPDF

Post items throughout NALW on your assisted living community/company's social media channels. Share photos and videos of unique events, or highlight resident stories (with their authorization). Use the hashtag #NALW on channels like Facebook, Twitter and Instagram to contribute to the national conversation. Follow NALW on Facebook to see what others around the country are doing.



​Download the logo in various formats for online use as well as professional print products. You may use the following files, intact, to promote National Assisted Living Week 2016. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living.
PDF (For Printing Purposes)