‘Capture the Moment’ Revealed as Theme for National Assisted Living Week 2018
National celebration to take place Sept. 9-15, 2018
WASHINGTON, D.C. - The National Center for Assisted Living (NCAL) today revealed “Capture
the Moment” as this year’s theme for National Assisted Living Week®.
The annual, national observance provides a unique opportunity for residents, their
loved ones, staff, volunteers, and local communities to celebrate the
individuals served in assisted living and learn more about this sector of long
“We want this year’s National
Assisted Living Week to help overcome the stigma that older adults in assisted
living communities, and other settings for that matter, don’t have a purpose in
life anymore,” said NCAL Executive
Director Scott Tittle. “No matter your age, we should all be living life to
its fullest. Assisted living caregivers help seniors realize this by supporting
them with everyday tasks, while maximizing their independence and honoring
Established by NCAL in 1995,
National Assisted Living Week (NALW) will be held Sept. 9-15, 2018. “Capture
the Moment” hopes to inspire residents to realize their dreams and seize the day.
Simultaneously, the theme also supports reflection, as residents may look back
on the pivotal moments in their lives. With the theme’s word play referencing
photography, residents may refer to pictures or videos from their past. The
theme aims to remind assisted living staff that often the little, everyday
interactions with residents can deliver high quality, person-centered care. Assisted
living communities across the country are encouraged to organize activities and
events during NALW that help residents celebrate their past while also enjoying
The “Capture the Moment” logo
is available for download to assisted living communities, stakeholders, and
members of the public on the NALW website. In the coming months, NCAL will
issue a planning guide and product catalog centered on ways to celebrate “Capture
the Moment.” Please visit www.NALW.org
for updated information and resources.
The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represents more than 13,700 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahca.org or www.ncal.org.