NCAL Leadership

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​NCAL relies on its members to share its deep knowledge and expertise to help move the association and the profession forward. There are many volunteer opportunities for assisted living professionals to become more involved and provide direction to NCAL, all while developing additional leadership skills and relationships with their fellow peers. ​

NCAL Board of Directors 

This Board is the primary body responsible for developing NCAL’s policy positions and approving NCAL’s annual dues rate and budget. NCAL’s Board of Directors also votes in NCAL’s elections and on any amendments to NCAL’s Bylaws.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​


Gerald Hamilton (NM)
R&G Healthca​re ​Management
Mark Maxfield.jpg 
Vice Chair
Mark Maxfield (ID)
The Cottages​​, LLC​
Sar​ah Silva (OR)
Arete Living

Immediate Past Chair
Helen Crunk (NE)
Pemberly Place​

 At-Large Members

Paula Adams (VA)
Sunrise Senior Living
John Bolduc (ME)
Odd Fellows' and Rebekahs' Home of Maine
Megan Cam​pbell (PA​)
Integ​​raCare™ Corporation
Dave Chensvold (IA)
Assisted Living Partners

Ana de la Cerda (WA)
Aegis Living​
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​​Darryl ​Fisher​​​ (NV)​
Mission Senior Living
Esmerelda Lee (TN)
Century Park Associates
Barb Mitchell (GA)
Magnolia Manor Senior Living
Julie Simpkins (IN)
Gardant Management Solutions
Jennifer Svoboda (OR)
Arete Living
​Jessica Pelligrino Tsoukalas (NJ)
Bridgeway Senior Healthcare
Elizabeth Wheatley (MA)
Benchmark Se​nior Living
Kristopher Woolley (AZ)
Avista Senior Living

 Additional Members

Dave Voepel.jpg
ASHCAE Vice President
Dave Voepel
Arizona ​Health Care Association
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ASHCAE Representative
Doug Fa​rmer​
Colorado Health Care Association
ASHCAE Representative
Zach Shamberg
Pennsylvania Health Care Association
A​BM R​epresentative
Peter Coorless
OnShift, Inc.

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AHCA Chair
P​hil Fogg (OR)
Marquis Companies

AHCA Vice Chair
P​hil Scalo (NJ)
Bartley Healthcare


NCAL State​ Leaders

​Each NCAL state affiliate designates an assisted living provider member to serve as the state’s NCAL State Leader. Responsibilities include the election of the NCAL Board of Directors and voting on any amendments to NCAL’s Bylaws. NCAL State Leaders may also be asked to serve on various NCAL committees.


​​Members of NCAL’s Board of Directors, NCAL State Leaders and other assisted living professionals who are members of NCAL are invited to serve on at least one NCAL committee. Chairs for committees are appointed by NCAL’s chair. Additional subcommittees, work groups and task forces that report to committees may be created if deemed necessary. 

Some NCAL committee members also serve as NCAL appointees to AHCA’s committees. These appointees are asked to attend AHCA’s committee meetings and report significant decisions and outcomes at their respective NCAL committee meetings. Some appointees may also be asked to attend NCAL Board of Directors meetings. NCAL’s committee structure is recommended and approved annually by the NCAL Executive Committee in accordance with NCAL’s Bylaws.  

 Customer Experience

The purpose of the AHCA/NCAL Customer Experience Committee is to champion the importance of meeting customer expectations now and in the future. This includes defining quality from the consumer’s perspective. The committee evaluates the expectations and experiences of customers served in short stay, long term, and specialty care facilities. The committee is responsible for overseeing the development and implementation of tools and techniques to support members to achieve high levels of customer satisfaction. Key areas of focus include collecting, analyzing, and using data to drive performance improvement, and the application of successful practices.

 Finance & Policy

The NCAL Finance and Policy Committee addresses legislative and regulatory developments that may affect the assisted living profession, including changes to Medicare, Medicaid, and labor laws. The committee monitors developments from federal policy makers and may inform AHCA/NCAL’s response to federal activity that could affect regulation of the profession. The Finance and Policy Committee develops resources and tools for members as needed on finance and operations. The committee also provides a forum for members and state affiliate staff to discuss state-level regulatory and legislative developments to identify trends, as well as effective government relations and public affairs strategies.


The NCAL Quality Committee focuses on quality improvement programs in an effort to enhance the overall care provided in assisted living communities. The committee examines ways the profession can use data collection to improve care and develops quality measures to provide consistent methods nationwide. These efforts are furthered as the committee identifies strategies to encourage participation and improve functionality with AHCA/NCAL’s data collection tool LTC Trend Tracker. Additionally, the committee oversees the NCAL Quality Initiative, including development of nationwide goals, resources, and outreach to members. The committee supports assisted living involvement in the AHCA/NCAL Quality Awards Program to help cultivate a culture of excellence in these communities.


​The AHCA/NCAL Workforce Committee is an interdisciplinary team that seeks out, and incorporates operational, clinical, human resource and governmental policy efforts to improve the supply, retention and performance of staff in long term care settings. The focus of the committee is:

  1. Define and educate members of Congress and the Administration with quantifiable data on the magnitude of the workforce shortage;
  2. Develop a legislative strategy to reexamine funding streams and promote new federal initiatives aimed at growing the LTC workforce;
  3. Evaluate and establish strategic alliances and build coalitions with other interest groups to promote expansion of the healthcare sector;
  4. Evaluate workforce strategies where AHCA/NCAL can most impact its members;
  5. Comment on all relevant proposed and interim final regulations affecting the healthcare workforce; and
  6. Use available AHCA/NCAL newsletters and publications to effectively communicate to the membership on important workforce matters.