‘Capture the Moment’ Revealed as Theme for National Assisted Living Week 2018 National celebration to take place Sept. 9-15, 2018 Released:April 26, 2018 Rachel Reeves (202) 898-2803 email@example.com Page ContentWASHINGTON, D.C. - The National Center for Assisted Living (NCAL) today revealed “Capture the Moment” as this year’s theme for National Assisted Living Week®. The annual, national observance provides a unique opportunity for residents, their loved ones, staff, volunteers, and local communities to celebrate the individuals served in assisted living and learn more about this sector of long term care. “We want this year’s National Assisted Living Week to help overcome the stigma that older adults in assisted living communities, and other settings for that matter, don’t have a purpose in life anymore,” said NCAL Executive Director Scott Tittle. “No matter your age, we should all be living life to its fullest. Assisted living caregivers help seniors realize this by supporting them with everyday tasks, while maximizing their independence and honoring their individuality.” Established by NCAL in 1995, National Assisted Living Week (NALW) will be held Sept. 9-15, 2018. “Capture the Moment” hopes to inspire residents to realize their dreams and seize the day. Simultaneously, the theme also supports reflection, as residents may look back on the pivotal moments in their lives. With the theme’s word play referencing photography, residents may refer to pictures or videos from their past. The theme aims to remind assisted living staff that often the little, everyday interactions with residents can deliver high quality, person-centered care. Assisted living communities across the country are encouraged to organize activities and events during NALW that help residents celebrate their past while also enjoying the present. The “Capture the Moment” logo is available for download to assisted living communities, stakeholders, and members of the public on the NALW website. In the coming months, NCAL will issue a planning guide and product catalog centered on ways to celebrate “Capture the Moment.” Please visit www.NALW.org for updated information and resources. The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represent more than 13,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and developmental disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahca.org or www.ncal.org.