National Skilled Nursing Care Week Kicks off May 9-15 Annual Observance Honors The Essential Role Of Skilled Nursing Centers In Caring For America’s Elderly And Disabled Released:May 07, 2021 AHCAPressOffice@ahca.org Page ContentWASHINGTON, D.C. –National Skilled Nursing Care Week (NSNCW) kicks off this Sunday, May 9, through Saturday, May 15. The annual observance shines a light on the essential role of skilled nursing centers in caring for America’s elderly and disabled. This year’s theme, “Together Through the Seasons,” recognizes the heroic staff in skilled nursing centers across the nation for their dedication and sacrifice in keeping residents safe and protected during the COVID-19 pandemic. Despite the many challenges faced, including lockdowns and the lack of personal protective equipment, staff also stepped in to provide emotional support to residents and their families impacted by visitation restrictions and social distancing rules. “National Skilled Nursing Care Week is more special this year than any other year,” said Mark Parkinson, president and CEO of the American Health Care Association (AHCA). “As we start to see the light at the end of the tunnel, let’s take time this coming week to reflect, honor and celebrate every long term care staff member for their tireless commitment to caring for and protecting our vulnerable residents against one of the deadliest diseases in recent history.”Created by AHCA in 1967, NSNCW is a time to celebrate staff and the special bonds they share with residents and their families. The week starts each year on Mother’s Day and is celebrated through the following Saturday.Skilled nursing centers are encouraged to participate by hosting activities that follow the latest guidelines and share how they are celebrating being “Together Through the Seasons” on Facebook and Twitter using the hashtag #NSNCW. NSNCW 2021 is proudly sponsored by Essity. For more information about NSNCW, please visit www.ahcancal.org/NSNCW.ABOUT AHCA/NCALThe American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represent more than 14,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers, and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahcancal.org.