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Convention Kicks Off with Renewed Emphasis on Quality and Political Muscle to Meet Challenges of 2013  
Convention Kicks Off with Renewed Emphasis on Quality and Political Muscle to Meet Challenges of 2013
Speakers tie reimbursement challenges to advancement in quality
Amy Mendoza
(202) 898-2806


Tampa, FL – Over 3,000 long term and post-acute care providers are in Tampa, Fl. today to participate in the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) 63rd Annual Convention and Expo. Collectively providing quality care for 1 million seniors and persons with disabilities every day, attendees are sharing information and receiving training and education at the national event.

“We are in a time of extraordinary opportunities and remarkable challenges,” said Mark Parkinson, President and CEO of AHCA/NCAL. “Whether in Tampa or D.C., providers will continue to send a strong message that we are the quality and the cost solution to America’s long term and post-acute care needs.”

“Now more than ever, quality is the new standard by which our reimbursements will be judged, a new lens in which our successes – and failures – will be judged as a profession,” said Neil Pruitt, Chair of the AHCA Board of Governors. “We’re proud to be out in front of this new standard with our quality initiative, which is based on simple principles to advance quality in America’s skilled nursing and assisted living facilities.”

Attendees heard today from Jim Collins, best-selling author of Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All. Collins discussed the unique set of challenges facing long term and post-acute care and shared ideas on maintaining quality care while preserving low costs.

On Wednesday providers will hear from Commander Mark Kelly, Commander of the Space Shuttle Endeavour’s final mission and husband of former Arizona Congresswoman Gabrielle Giffords.

The convention began yesterday at the Tampa Convention Center with a full day of training and motivational speeches for assisted living and developmental and intellectual disabilities providers. It runs through Wednesday, October 10th.

Attendees are encouraged to share their thoughts and questions via social media using the official Convention hashtag, #LTCTampa.

The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represent more than 13,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and developmental disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit or