Centers Celebrate National Skilled Nursing Care Week Annual observance encourages skilled nursing centers to “Live Soulfully” Released:May 13, 2019 AHCA Press Office (202) 898-6333 AHCAPressOffice@ahca.org Page ContentWASHINGTON, D.C. – The American Health Care Association (AHCA) kicked off the annual National Skilled Nursing Care Week (NSNCW), taking place this week through May 18. Established by AHCA in 1967, NSNCW, formerly known as National Nursing Home Week, recognizes the essential role of skilled nursing care centers in caring for America’s frail, elderly, and disabled. “National Skilled Nursing Care Week is a time to shine a spotlight on the important role nursing care providers have in improving the lives of those they care for every day,” said AHCA/NCAL President and CEO Mark Parkinson. “We hope community members take the opportunity to participate in the celebrations and experience this commitment first-hand.” Centers across the country will celebrate their residents and staff this week, with the theme “Live Soulfully,” by showcasing how they achieve happy minds and healthy souls. Whether it’s planting, cooking, reading or listening to music, staff at our nation’s centers pay it forward by dedicating themselves to quality care and improving quality of life for residents. Centers are encouraged to participate by hosting activities that display how they “Live Soulfully” and share their stories and experiences on social media using the hashtag #NSNCW. For more information, visit www.ahcancal.org/NSNCW. ABOUT AHCA/NCALThe American Health Care Association and National Center for Assisted Living (AHCA/NCAL) represents more than 13,700 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and development disabilities. By delivering solutions for quality care, AHCA/NCAL aims to improve the lives of the millions of frail, elderly and individuals with disabilities who receive long term or post-acute care in our member facilities each day. For more information, please visit www.ahca.org or www.ncal.org.