Don’t Miss One of the Most Insightful Sessions at AHCA/NCAL’s Delivering Solutions 2025 Convention & Expo (DS25). Generation Jones—born between 1954 and 1965—has long flown under the radar, caught between the powerful Baby Boomers and the emerging Generation X. But this “in-between” generation now represents a major force in aging, healthcare, and retirement—and they’re bringing a new mindset and new expectations to long term and assisted living care.
In this compelling closing keynote, social commentator and entrepreneur Jonathan Pontell—who coined the term Generation Jones—talks about what makes this group so unique and why they matter right now. With over half of adults aged 55 and older identifying as Generation Jones or Gen X, understanding how to engage, support, connect, and serve this group is crucial for everyone in long term care —from providers to executive leaders and industry innovators.
Pontell offers sharp insights and practical strategies to help long term care professionals better understand this powerful demographic, what motivates them, how they view aging, and what they’re looking for in care and services.
Wrap up DS25 with this essential closing keynote!